Greenwashing (a compound word modeled on “whitewash”), or “green sheen,” is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s products, aims or policies are environmentally friendly.–Wikipedia.
Since the 2003 Sammamish City Council election, in which environmental-leaning candidates swept the election, the Council prided itself on pursuing “green” policies and ordinances.
The City Manager was far less gun-ho, often lagging his own staff, especially when it came to a concept called Low Impact Development, or LID (not to be confused with Local Improvement Districts, also LID, a special tax option–so context of “LID” is always important to understand).
The current Council is comprised of what would ordinarily considered to be environmentalists. Of the seven, only Member Don Gerend leans “development” over the environment–or so its appears. Tom Odell and Bob Keller proved to have strong environmental credentials. Ramiro Valderrama evolved into a strong backing of the environment. Deputy Mayor Kathy Huckabay and Mayor Tom Vance not only consider themselves environmentalists but have an historical track record supporting this.
Without question the leading environmentalist on the Council is three-term incumbent Nancy Whitten, who decided to retire at the end of this year. And Whitten has been increasingly critical of the collective Council’s direction on a number of environmental issues over the past four years.
While “greenwashing” isn’t the term that comes to the top of the conversation with Whitten, she didn’t disagree with its use when it comes to how Sammamish approaches the environment now. And she’s especially critical of Vance’s evolution away from his historical green leanings.